Home > Uncategorized > >Jack Welsh on how to "survive a media mauling"

>Jack Welsh on how to "survive a media mauling"

>

Jack Welsh’s latest column in BusinessWeek focuses on how to manage through media crises. His advice isn’t rocket science: tell the truth, tell one version of the truth, etc. He does, however, point out the need to take “media coverage into your own hands” via the Web. Welsh accurately notes that the Web is a critical defensive and offensive tool in combatting negative publicity.

The media are not the bad guys, and in Welsh’s own words, “the only question is whether you have the guts to engage the media as they engage you.”
Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: