>Classic IR tactic not working for banks
Insider buying by CEOs and other top executives is a classic tactic to signal that the market has the wrong perception about a company. The problem is that it is simply not working for banking CEOs these days. Confidence is just too low in the financial sector and would-be investors simply don’t trust banking CEOs. Trust in CEOs overall might be at an all time low and companies need to understand that and adapt to a new communications environment where new efforts are required to earn trust.