Week in review
Headlines for the corporate PR community:
Hip, hip, hooray! How often do you hear a someone from the business establishment tell their colleagues to suck it up? That’s what $1bn hedge fund manager Michael Farmer tells his London cohorts who gripe about the possibility of higher taxes.
Promises to keep. Forbes publishes results of a corporate reputation survey ranking Amazon on top. “Its enterprise-wide story engages consumers in more than just delivering innovative products and services, a trustworthy and ethical customer experience or strong financial performance. The whole really is greater than the sum of the parts with Amazon, and this holistic perception creates a meaningful connection between Amazon and consumers,” says the Reputation Institute, which designed the study. Kraft, J&J, 3M and Kellogg’s round out the top five. At the bottom of the list we find major oil companies and virtually all the big banks (Goldman is 147 of 150, just two notches above AIG). Other bottom dwellers include notorious bunglers of customer service like DirecTV, Comcast, AT&T, and Sprint.
Pocket full of kryptonite. Side pockets are bad business for hedge funds. Yes. In some cases the manager had no choice. But until they go away, the media scrutiny will not.
Long live old media! Interesting analysis shows that even in a new media world, old media continue to be influential. Check this out to see how the AP, the New York Times, the Wall Street Journal, and increasingly Bloomberg News continue to set the media agenda.
Gibbs 2.o. Dealbook reports that former White House spokesman Robert Gibbs might be hired by Facebook. Facebook might be the only institution on earth with as high a profile as a U.S. president, so the choice might be brilliant. That said, it’s going to take a special set of talents to navigate communications related to the inevitable IPO, the murky business plan and the inherent privacy tug-of-war that is central to how Facebook monetizes its huge user base. There is precedent, however, last year Citigroup tapped Edward Skylar from the Bloomberg administration to run public affairs.